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Tue, 26 Jan 2010 17:34:32 +0000 http://wordpress.org/?v=2.7 en hourly 1 Asia is a rapidly growing market with deep traditional roots, so is this geographic region more or less receptive to Western channels and approaches to advertising? http://medad.canon-experts.com/2010/01/asia-approaches-to-advertising/ http://medad.canon-experts.com/2010/01/asia-approaches-to-advertising/#comments Tue, 26 Jan 2010 17:33:06 +0000 admin http://medad.canon-experts.com/?p=248 http://medad.canon-experts.com/2010/01/asia-approaches-to-advertising/feed/ What are the main takeaways you had from the FDA hearings on social media a couple of weeks ago? http://medad.canon-experts.com/2010/01/what-are-the-main-takeaways-you-had-from-the-fda-hearings-on-social-media-a-couple-of-weeks-ago/ http://medad.canon-experts.com/2010/01/what-are-the-main-takeaways-you-had-from-the-fda-hearings-on-social-media-a-couple-of-weeks-ago/#comments Mon, 04 Jan 2010 20:06:49 +0000 admin http://medad.canon-experts.com/?p=245 http://medad.canon-experts.com/2010/01/what-are-the-main-takeaways-you-had-from-the-fda-hearings-on-social-media-a-couple-of-weeks-ago/feed/ I’m assisting a co-worker with a case study in which one of the challenges to the caregiver is a patient who refuses to take his medications for fear of the side effects. What advice can you offer to better cope with this widespread challenge? http://medad.canon-experts.com/2009/12/im-assisting-a-co-worker-with-a-case-study-in-which-one-of-the-challenges-to-the-caregiver-is-a-patient-who-refuses-to-take-his-medications-for-fear-of-the-side-effects-what-advice-can-you-offer-to/ http://medad.canon-experts.com/2009/12/im-assisting-a-co-worker-with-a-case-study-in-which-one-of-the-challenges-to-the-caregiver-is-a-patient-who-refuses-to-take-his-medications-for-fear-of-the-side-effects-what-advice-can-you-offer-to/#comments Thu, 10 Dec 2009 15:12:13 +0000 admin http://medad.canon-experts.com/?p=242 http://medad.canon-experts.com/2009/12/im-assisting-a-co-worker-with-a-case-study-in-which-one-of-the-challenges-to-the-caregiver-is-a-patient-who-refuses-to-take-his-medications-for-fear-of-the-side-effects-what-advice-can-you-offer-to/feed/ Thinking deeper about Sidewiki and the FDA: Why the obvious advice might be just wrong http://medad.canon-experts.com/2009/11/thinking-deeper-about-sidewiki-and-the-fda-why-the-obvious-advice-might-be-just-wrong/ http://medad.canon-experts.com/2009/11/thinking-deeper-about-sidewiki-and-the-fda-why-the-obvious-advice-might-be-just-wrong/#comments Wed, 11 Nov 2009 17:39:00 +0000 admin http://medad.canon-experts.com/?p=235 http://medad.canon-experts.com/2009/11/thinking-deeper-about-sidewiki-and-the-fda-why-the-obvious-advice-might-be-just-wrong/feed/ Pharma continues to invest heavily in DTC/DTP. The mix of the spending may be shifting to more interactive media and CRM from broad scale awareness building vehicles. Given the current environment, what do you think DTC/P should be trying to accomplish in the office? What do you think it can accomplish? http://medad.canon-experts.com/2009/10/pharma-continues-to-invest-heavily-in-dtcdtp-the-mix-of-the-spending-may-be-shifting-to-more-interactive-media-and-crm-from-broad-scale-awareness-building-vehicles-given-the-current-environment-wh/ http://medad.canon-experts.com/2009/10/pharma-continues-to-invest-heavily-in-dtcdtp-the-mix-of-the-spending-may-be-shifting-to-more-interactive-media-and-crm-from-broad-scale-awareness-building-vehicles-given-the-current-environment-wh/#comments Fri, 30 Oct 2009 15:11:46 +0000 admin http://medad.canon-experts.com/?p=231 http://medad.canon-experts.com/2009/10/pharma-continues-to-invest-heavily-in-dtcdtp-the-mix-of-the-spending-may-be-shifting-to-more-interactive-media-and-crm-from-broad-scale-awareness-building-vehicles-given-the-current-environment-wh/feed/ What are some of the important cultural issues to bear in mind when developing marketing materials for Asian markets? http://medad.canon-experts.com/2009/10/what-are-some-of-the-important-cultural-issues-to-bear-in-mind-when-developing-marketing-materials-for-asian-markets/ http://medad.canon-experts.com/2009/10/what-are-some-of-the-important-cultural-issues-to-bear-in-mind-when-developing-marketing-materials-for-asian-markets/#comments Wed, 28 Oct 2009 17:20:54 +0000 admin http://medad.canon-experts.com/?p=228 http://medad.canon-experts.com/2009/10/what-are-some-of-the-important-cultural-issues-to-bear-in-mind-when-developing-marketing-materials-for-asian-markets/feed/ What metrics are being used to evaluate patients’ receptiveness to in-office programs? http://medad.canon-experts.com/2009/10/what-metrics-are-being-used-to-evaluate-patients%e2%80%99-receptiveness-to-in-office-programs/ http://medad.canon-experts.com/2009/10/what-metrics-are-being-used-to-evaluate-patients%e2%80%99-receptiveness-to-in-office-programs/#comments Thu, 08 Oct 2009 21:22:49 +0000 admin http://medad.canon-experts.com/?p=224 http://medad.canon-experts.com/2009/10/what-metrics-are-being-used-to-evaluate-patients%e2%80%99-receptiveness-to-in-office-programs/feed/ As I manage a community outreach program for a large hospital, I observe how physicians communicate with their patients who are influenced by branding messages. Often the patients do not have a thorough understanding about the product and this impacts adherence. Other times the patient is well informed and this enhances patient-compliance to treatment. What has proven helpful to manage the impact of branding messages on the physician-patient relationship? http://medad.canon-experts.com/2009/10/as-i-manage-a-community-outreach-program-for-a-large-hospital-i-observe-how-physicians-communicate-with-their-patients-who-are-influenced-by-branding-messages-often-the-patients-do-not-have-a-thorou/ http://medad.canon-experts.com/2009/10/as-i-manage-a-community-outreach-program-for-a-large-hospital-i-observe-how-physicians-communicate-with-their-patients-who-are-influenced-by-branding-messages-often-the-patients-do-not-have-a-thorou/#comments Fri, 02 Oct 2009 15:24:13 +0000 admin http://medad.canon-experts.com/?p=221 http://medad.canon-experts.com/2009/10/as-i-manage-a-community-outreach-program-for-a-large-hospital-i-observe-how-physicians-communicate-with-their-patients-who-are-influenced-by-branding-messages-often-the-patients-do-not-have-a-thorou/feed/ Are the upcoming FDA public hearings on the use of the Internet and social media good news or bad news for pharma marketers? http://medad.canon-experts.com/2009/10/are-the-upcoming-fda-public-hearings-on-the-use-of-the-internet-and-social-media-good-news-or-bad-news-for-pharma-marketers/ http://medad.canon-experts.com/2009/10/are-the-upcoming-fda-public-hearings-on-the-use-of-the-internet-and-social-media-good-news-or-bad-news-for-pharma-marketers/#comments Thu, 01 Oct 2009 19:36:57 +0000 admin http://medad.canon-experts.com/?p=213 http://medad.canon-experts.com/2009/10/are-the-upcoming-fda-public-hearings-on-the-use-of-the-internet-and-social-media-good-news-or-bad-news-for-pharma-marketers/feed/ Pharma marketers continue to spend a disproportionate amount of consumer-directed ad dollars in general traditional media (i.e. T.V. and magazine). Place-directed ad dollars in general traditional media (i.e. T.V. and magazine). Place-based media such as Healthy Advice and Accent Health, among others, get a miniscule percentage. In your opinion, what needs to happen in the market place for point-of-care media to get a greater share of DTC marketing dollars? http://medad.canon-experts.com/2009/08/pharma-marketers-continue-to-spend-a-disproportionate-amount-of-consumer-directed-ad-dollars-in-general-traditional-media-ie-tv-and-magazine-place-directed-ad-dollars-in-general-traditional-med/ http://medad.canon-experts.com/2009/08/pharma-marketers-continue-to-spend-a-disproportionate-amount-of-consumer-directed-ad-dollars-in-general-traditional-media-ie-tv-and-magazine-place-directed-ad-dollars-in-general-traditional-med/#comments Wed, 12 Aug 2009 14:26:13 +0000 admin http://medad.canon-experts.com/?p=209 http://medad.canon-experts.com/2009/08/pharma-marketers-continue-to-spend-a-disproportionate-amount-of-consumer-directed-ad-dollars-in-general-traditional-media-ie-tv-and-magazine-place-directed-ad-dollars-in-general-traditional-med/feed/