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	<title>Ask The Experts</title>
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		<title>By specialty, which group of physicians are most likely to open an email, and which group is the least likely? What tactics can improve open rates among the group least likely to open a message?</title>
		<link>http://medad.canon-experts.com/2011/03/the-group-least-likely-to-open-a-message/</link>
		<comments>http://medad.canon-experts.com/2011/03/the-group-least-likely-to-open-a-message/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 22:11:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Dave Escalante, Jr.]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[physicians]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=326</guid>
		<description><![CDATA[The physicians least likely to open emails are pediatricians, orthopedic surgeons, and general practitioners. ... The campaign type also had an impact on rates, regardless of the physician being targeted.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What are the most common email campaign types and which physicians are being targeted?</title>
		<link>http://medad.canon-experts.com/2011/02/what-are-the-most-common-email-campaign-types-and-which-physicians-are-being-targeted/</link>
		<comments>http://medad.canon-experts.com/2011/02/what-are-the-most-common-email-campaign-types-and-which-physicians-are-being-targeted/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 17:06:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Dave Escalante, Jr.]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=323</guid>
		<description><![CDATA[With doctors spending an estimated eight hours per week online attending webinars and participating in social forums, targeting them via email has become a popular marketing tactic for the pharmaceutical industry. In fact, our metrics show email is the fastest growing channel used to engage and influence physicians and other practitioners. During the second half [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which pharma or biotech company, in your opinion, uses offshoring of commercialization activities particularly well, and what benefits has this company derived from offshoring?</title>
		<link>http://medad.canon-experts.com/2010/09/which-pharma-or-biotech-uses-offshoring/</link>
		<comments>http://medad.canon-experts.com/2010/09/which-pharma-or-biotech-uses-offshoring/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 21:41:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rajesh Nair, MBBS, MBA]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=318</guid>
		<description><![CDATA[There are early adopters that have made significant progress in offshoring, while others are currently experimenting, firming up plans to scale up. A majority of players started on the commercialization space with analytics, reporting and information research, traversed through content development and updates across a range of activities before moving on to full-scale marketing offshoring. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Which commercialization activities are best for offshoring, and what are the advantages a company can get by offshoring some of these activities?</title>
		<link>http://medad.canon-experts.com/2010/08/which-activities-best-for-offshoring/</link>
		<comments>http://medad.canon-experts.com/2010/08/which-activities-best-for-offshoring/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 14:59:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rajesh Nair, MBBS, MBA]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=312</guid>
		<description><![CDATA[We define commercialization as the entire range of linked activities that include clinical development as well as pre-launch tactics and initiatives. The different stakeholders in this phase typically include those involved in clinical development, clinical trial operations, pipeline marketing, business development and licensing, medical affairs, knowledge management, market research, strategic marketing, and medical education and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Based on your comment, could you cite compliance with maintenance oncology treatments (chronic therapy).</title>
		<link>http://medad.canon-experts.com/2010/07/based-on-your-comment-could-you-cite-compliance-with-maintenance-oncology-treatments-chronic-therapy/</link>
		<comments>http://medad.canon-experts.com/2010/07/based-on-your-comment-could-you-cite-compliance-with-maintenance-oncology-treatments-chronic-therapy/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 17:22:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jutta Sayles]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=309</guid>
		<description><![CDATA[There is no single study or publication that groups adherence into a single number; the general range is 20% to 100% (Partridge, et al, JNCI, 2002) but Ruddy et al has an excellent discussion of the studies citing adherence rates in a variety of cancers and oral agents. The Ruddy paper can be found here; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What types of programs make for an &#8220;ideal&#8221; virtual speaker event? Can all local events be replaced by virtual speaker events? If not, what would be the occasions that a local event would be preferable?</title>
		<link>http://medad.canon-experts.com/2010/06/what-makes-ideal-virtual-speaker-event/</link>
		<comments>http://medad.canon-experts.com/2010/06/what-makes-ideal-virtual-speaker-event/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 19:25:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bill Cooney]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=304</guid>
		<description><![CDATA[At MedPoint, we generally advocate conducting local events and virtual events as part of an integrated speaker program. The goal is to maximize physician participation by offering live peer-to-peer programs in different formats to match the preferences of individual physicians. Some characteristics that make virtual programs more “ideal” include: • Tight marketing budgets that dictate [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You have quoted information from Cutting Edge Information that honoraria for virtual speaker meetings can be 67% to 70% lower than honoraria for local events? What is the typical payment rate for a virtual meeting speaker compared with an in-person meeting speaker?</title>
		<link>http://medad.canon-experts.com/2010/06/what-is-typical-payment-rate/</link>
		<comments>http://medad.canon-experts.com/2010/06/what-is-typical-payment-rate/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 19:24:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bill Cooney]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=301</guid>
		<description><![CDATA[Cutting Edge Information presented data from their survey at a 2010 industry conference on speaker programs, and they indicated that the average range of speaker honoraria among all pharma companies was between $1,222 and $2,878 for local events, and between $406 and $860 for virtual speaker programs. Those numbers equate to reductions of 67% to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How do you coordinate Webconference speaker programs with local speaker events regarding sales forces and reporting systems?</title>
		<link>http://medad.canon-experts.com/2010/05/how-do-you-coordinate/</link>
		<comments>http://medad.canon-experts.com/2010/05/how-do-you-coordinate/#comments</comments>
		<pubDate>Tue, 18 May 2010 18:02:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bill Cooney]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=297</guid>
		<description><![CDATA[Virtual meeting speaker programs need to work in parallel with local speaker programs, especially as virtual program evolve into high-volume use. Virtual and traditional speaker programs generally overlap in many ways, including speaker faculty, speaker training, presentation content, and promotional materials. These resources tend to be similar but not identical, and there are cost and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What is the range for return on investment for speaker Webcasts?</title>
		<link>http://medad.canon-experts.com/2010/05/what-is-range-for-roi/</link>
		<comments>http://medad.canon-experts.com/2010/05/what-is-range-for-roi/#comments</comments>
		<pubDate>Tue, 18 May 2010 17:58:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bill Cooney]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=295</guid>
		<description><![CDATA[First, be cautioned that several pharma and biotech companies have discontinued assessing ROI on speaker programs because they do not want to create a link between peer education activities and a “profit motive,” which they believe may trigger a legal/regulatory risk. Following that same cautious reasoning, my firm refrains from directly connecting speaker programs to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What attendance rates have you seen with speaker program Webconferences?</title>
		<link>http://medad.canon-experts.com/2010/05/attendance-rates-webconferences/</link>
		<comments>http://medad.canon-experts.com/2010/05/attendance-rates-webconferences/#comments</comments>
		<pubDate>Tue, 18 May 2010 17:57:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bill Cooney]]></category>

		<guid isPermaLink="false">http://medad.canon-experts.com/?p=293</guid>
		<description><![CDATA[As with local and regional speaker events, the number of attendees per virtual speaker event can vary widely, from more than200 persons to less than five persons. Such variation depends on program goals, format, and recruitment resources, as well as audience interest in the topic and speakers. Although we’ve “done it all,” our firm endorses [...]]]></description>
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		<slash:comments>0</slash:comments>
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