Virtual Speaker Q&A
Answered June 2nd, 2010 by Expert:
At MedPoint, we generally advocate conducting local events and virtual events as part of an integrated speaker program. The goal is to maximize physician participation by offering live peer-to-peer programs in different formats to match the preferences of individual physicians.
Some characteristics that make virtual programs more “ideal” include:1 comment
• Tight marketing budgets that dictate low per-capita costs
• A “market event” situation where there is new, time-sensitive information and the goal is to rapidly conduct a large number of peer programs
• Medical specialties that have low geographic density, or that tend to have low attendance rates to local events, or that are highly reliant on peer guidance for current best practices
One response to to “What types of programs make for an “ideal” virtual speaker event? Can all local events be replaced by virtual speaker events? If not, what would be the occasions that a local event would be preferable?”
Richard van der Jagt July 8th, 2010 at 19:58
I think continuing medical education (CME) and advisory boards are often best held on the Internet. There is a real demand for CME in local community hospitals which cannot currently be met by busy clinician/researchers in academic medical centers. If local MDs in small communities had access to CME from the hospitals they refer to, it would be useful. I know this from talking to referring MDs.
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