 Bill Cooney MedPoint Communications, Inc. President & CEO Visit Website |
Bill Cooney leads MedPoint in providing novel digital solutions for the new medical marketplace. He has been active in the health care industry for 27 years, including sales and marketing positions at Wyeth and Abbott. Bill helped start-up the medical education business of Publicis prior to founding MedPoint in 1990. MedPoint innovated live digital speaker programs in 1993 and today is a leader in virtual meeting services to biotech/ pharma. Bill is a frequent speaker and author on digital media, instructional design, and the evolving pharma sales rep. In 1999 Bill founded the PeerPoint Medical Education Institute, an independent accredited provider of CME.
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Virtual Speaker Q&A
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What types of programs make for an “ideal” virtual speaker event? Can all local events be replaced by virtual speaker events? If not, what would be the occasions that a local event would be preferable?Answered June 2nd, 2010 by Expert:At MedPoint, we generally advocate conducting local events and virtual events as part of an integrated speaker program. The goal is to maximize physician participation by offering live peer-to-peer programs in different formats to match the preferences of individual physicians.
Some characteristics that make virtual programs more “ideal” include:
1 comment
• Tight marketing budgets that dictate low per-capita costs
• A “market event” situation where there is new, time-sensitive information and the goal is to rapidly conduct a large number of peer programs
• Medical specialties that have low geographic density, or that tend to have low attendance rates to local events, or that are highly reliant on peer guidance for current best practicesOne response to to “What types of programs make for an “ideal” virtual speaker event? Can all local events be replaced by virtual speaker events? If not, what would be the occasions that a local event would be preferable?”
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Richard van der Jagt July 8th, 2010 at 19:58
I think continuing medical education (CME) and advisory boards are often best held on the Internet. There is a real demand for CME in local community hospitals which cannot currently be met by busy clinician/researchers in academic medical centers. If local MDs in small communities had access to CME from the hospitals they refer to, it would be useful. I know this from talking to referring MDs.
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