
Lindsay Duncan
Cegedim Dendrite Vice President Technology & Development Strategy Visit Website
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Lindsay Duncan, Vice President, Technology & Development Strategy at Cegedim Dendrite, has managed the development of some of the company’s most innovative solutions. His work has enhanced Cegedim Dendrite’s offerings, making the company’s selection of products and services the deepest and broadest in the marketplace.
Mr. Duncan started with the company in 1987 as a software developer in Australia, later relocating to the United States. He was a founding employee of Dendrite International, which was acquired by the Cegedim Group in 2007. The resulting organization, Cegedim Dendrite, is the world’s leading provider of pharmaceutical customer relationship management (CRM) solutions, with a 35% global market share.
Today Mr. Duncan is responsible for building and maintaining a technology roadmap for Mobile Intelligence (MI), Cegedim Dendrite’s flagship CRM solution. He develops technology strategies based on future platforms, architectures and functionality trends. Mr. Duncan interfaces regularly with clients and with several departments internal to Cegedim Dendrite, with the goal of developing better products and services designed specifically for the Life Sciences.
Another one of Mr. Duncan’s significant contributions to Cegedim Dendrite is the engineering of the industry’s first and leading aggregate spend solution. This is a data management and reporting solution that allows pharmaceutical companies to keep track of increasingly complex state regulations.
Prior to Cegedim Dendrite, Mr. Duncan was a software developer for IBM in Sydney. He also spent seven years in the field of Electrical Engineering, including five years with the Electronic Warfare group of the Australian Department of Defense.
Mr. Duncan received a certificate in Electrical Engineering from North Sydney Technical College and a degree in Computer Science from Macquarie University.
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Customer Relationship Management Q&A
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When it comes to aggregate spend, what are the situations in which a company should consider handling this reporting internally, and when should a company consider having a vendor handle this function?
The increase in the number and the complexity of laws is making it very difficult for companies to handle this reporting internally under most circumstances. Given all the differences in requirements across the laws, it has become quite burdensome to gather/organize data and prepare reports. For a small company with a minimal sales force that is not engaged in much promotion and advertising, it’s feasible to organize the data internally. However, it is usually more cost-effective to outsource the process to someone with a specialized solution to help meet disclosure compliance. These solutions can enable efficient data integration and cleansing as well as automated reporting that is continuously updated per current regulations. In addition, by outsourcing, companies can the focus on higher-value compliance tasks such as oversight, approval, auditing, and analysis
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