 Lindsay Duncan Cegedim Dendrite Vice President Technology & Development Strategy Visit Website |
Lindsay Duncan, Vice President, Technology & Development Strategy at Cegedim Dendrite, has managed the development of some of the company’s most innovative solutions. His work has enhanced Cegedim Dendrite’s offerings, making the company’s selection of products and services the deepest and broadest in the marketplace.
Mr. Duncan started with the company in 1987 as a software developer in Australia, later relocating to the United States. He was a founding employee of Dendrite International, which was acquired by the Cegedim Group in 2007. The resulting organization, Cegedim Dendrite, is the world’s leading provider of pharmaceutical customer relationship management (CRM) solutions, with a 35% global market share.
Today Mr. Duncan is responsible for building and maintaining a technology roadmap for Mobile Intelligence (MI), Cegedim Dendrite’s flagship CRM solution. He develops technology strategies based on future platforms, architectures and functionality trends. Mr. Duncan interfaces regularly with clients and with several departments internal to Cegedim Dendrite, with the goal of developing better products and services designed specifically for the Life Sciences.
Another one of Mr. Duncan’s significant contributions to Cegedim Dendrite is the engineering of the industry’s first and leading aggregate spend solution. This is a data management and reporting solution that allows pharmaceutical companies to keep track of increasingly complex state regulations.
Prior to Cegedim Dendrite, Mr. Duncan was a software developer for IBM in Sydney. He also spent seven years in the field of Electrical Engineering, including five years with the Electronic Warfare group of the Australian Department of Defense.
Mr. Duncan received a certificate in Electrical Engineering from North Sydney Technical College and a degree in Computer Science from Macquarie University.
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Customer Relationship Management Q&A
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Are there any aggregate spend solutions for mobile platforms, so that reps can enter information while on the road?Answered April 15th, 2010 by Expert:There are CRM solutions in the marketplace that can track promotional spend, even provide alerts when spend limits are being approached. This functionality is also available on mobile devices. Once documented, the data can be fed directly from the CRM solution into an aggregate spend solution to aggregate, process, and report the data to satisfy federal and state legislative requirements. That information can also be used internally for analysis of promotional spend for planning purposes.
Look for a CRM solution that:
• Captures and allocates expenses to all or selected call participants
• Captures the nature and purpose of the spend in accordance with US compliance laws
• Sends a warning when a spend threshold has been reached (if expenses are fed into the system)
• Seamlessly integrates with an aggregate spend solutionAnd of course, choose one that enables the user to access that same functionality on a mobile device.
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