At Healthy Advice Networks, we employ a variety of different research methodologies to determine patient receptivity and the impact of our in-office educational programs.

For example, patients in our network are invited to participate in online surveys regarding their thoughts about health information, products, and education. Respondents do not know who is sponsoring the survey and they are reimbursed for completion. These surveys have yielded results such as the following: 87% Strongly or Somewhat Agree that, “The information was presented in a way that helped me gain a better understanding of the topic,” and 93% Strongly or Somewhat Agree that, “The information screens are a good way to learn useful and interesting health information”

Additionally, we track the impact of our educational segments on patient outcomes. Working with Wolters Kluwer Pharma Solutions, a third-party independent research firm, we quantified the effect on patients who viewed our segments regarding the importance of prostate cancer screening and colon cancer screening versus those who had not. Wolters Kluwer Pharma Solutions reported that patients exposed to the educational segments had a 16.9% increase in prostate cancer screening tests and a 10.6% increase in colonoscopies.

Lastly, we are now able to measure the impact of our in-office programs on patients’ consumer purchases. Linking longitudinal and medical data encrypted to protect patient privacy, OTC and consumer brands can measure the receptivity of their message by tracking consumer purchases, accomplished through Healthscape Consumer, in partnership with Wolters Kluwer Pharma Solutions and AC Neilson.