- Email Marketing - Dave Escalante, Jr. - SK&A & OneKey
- As states institute stricter pharmaceutical marketing regulations, how can ma...Currently, eight states and the District of Co... read more
Answered by: William E. Buzzeo- As more hospitals are closing their doors to traditional pharmaceutical reps,...
This is a trend occurring more frequently, not only in hospitals but also within large physician groups in various areas across ... read more
Answered by: Shaun Urban R.PH- How do you foresee the evolution of sampling as a selling tool over the next ...
Although the selling environment continues to evolve, the value that samples provide remains strong. For physicians, samples pro... read more
Answered by: Rick Rosenthal- What are some of the important cultural issues to bear in mind when developin...
Asia is amongst the most diversified market across all continents. It is a unique amalgamation of developed and developing world... read more
Answered by: Richard M. Nordstrom- Which pharma or biotech company, in your opinion, uses offshoring of commerci...
There are early adopters that have made significant progress in offshoring,... read more
Answered by: Rajesh Nair, MBBS, MBA- Are there any aggregate spend solutions for mobile platforms, so that reps ca...
There are CRM solutions in the marketplace that can track promotional spend, even provide alerts when spend limits are being app... read more
Answered by: Lindsay Duncan- How can clients best handle patient communications with individuals, especial...
Managing multiple conditions and a variety of medications has become something that many patients face every day, and this will ... read more
Answered by: Ken Begasse Jr.- Based on your comment, could you cite compliance with maintenance oncology tr...
There is no single study or publication that groups adherence into a single number; the general range is 20% to 100% (Partridge,... read more
Answered by: Jutta Sayles- As I manage a community outreach program for a large hospital, I observe how ...
Unfortunately, some advertising for pharmaceutical products still falls short when it comes to fully informing patients about th... read more
Answered by: Joe Meadows- What is the best combination of channels for relationship marketing? Does the...
In my opinion, there is no one best combination of channels. And yes, the type of drug being promoted does influence the mix of ... read more
Answered by: Jay Bigelow- I'm assisting a co-worker with a case study in which one of the challenges to...
As you know, patient compliance is a tremendous challenge for the pharma industry. Unfortunately, although all drugs have benefi... read more
Answered by: Deborah Schnell- By specialty, which group of physicians are most likely to open an email, and...
The physicians most likely to open emails are specialists such as trauma surgeons, hepatologists, dermatopathologists, and preve... read more
Answered by: Dave Escalante, Jr.- PhRMA has encouraged its members to focus on how they can better educate cons...
The question contains two implications, neither of which I agree with. That ONLY spending at the “point-of-care”, i.e. in th... read more
Answered by: Dale Taylor- What are the main takeaways you had from the FDA hearings on social media a c...
I recently wrote a detailed wrap-up of the hearings (link to article at the end of this post) and in thinking back on my experie... read more
Answered by: Bill Drummy- What types of programs make for an "ideal" virtual speaker event? Can all loc...
At MedPoint, we generally advocate conducting local events and virtual events as part of an integrated speaker program. The goal... read more
Answered by: Bill Cooney- What are the main challenges sales forces in Asian and other overseas markets...
Pharmaceutical markets can be divided into three broad segments: 1. 7 major mature markets – U.S., UK, Germany, France, I... read more
Answered by: Amar Urhekar - As more hospitals are closing their doors to traditional pharmaceutical reps,...
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